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“It is astounding how significantly one idea can shape a society and its policies.

Consider this one.

If taxes on the rich go up, job creation will go down.  

This idea is an article of faith for republicans and seldom challenged by democrats and has shaped much of today’s economic landscape.

But sometimes the ideas that we know to be true are dead wrong. For thousands of years people were sure that earth was at the center of the universe.  It’s not, and an astronomer who still believed that it was, would do some lousy astronomy.  

In the same way, a policy maker who believed that the rich and businesses are “job creators” and therefore should not be taxed, would make equally bad policy.  

I have started or helped start, dozens of businesses and initially hired lots of people. But if no one could have afforded to buy what we had to sell, my businesses would all have failed and all those jobs would have evaporated.

That’s why I can say with confidence that rich people don’t create jobs, nor do businesses, large or small. What does lead to more employment is a “circle of life” like feedback loop between customers and businesses. And only consumers can set in motion this virtuous cycle of increasing demand and hiring. In this sense, an ordinary middle-class consumer is far more of a job creator than a capitalist like me. 

So when businesspeople take credit for creating jobs, it’s a little like squirrels taking credit for creating evolution. In fact, it’s the other way around.

Anyone who’s ever run a business knows that hiring more people is a capitalists course of last resort, something we do only when increasing customer demand requires it.  In this sense, calling ourselves job creators isn’t just inaccurate, it’s disingenuous.

That’s why our current policies are so upside down. When you have a tax system in which most of the exemptions and the lowest rates benefit the richest, all in the name of job creation, all that happens is that the rich get richer.

Since 1980 the share of income for the richest Americans has more than tripled while effective tax rates have declined by close to 50%.  

If it were true that lower tax rates and more wealth for the wealthy  would lead to more job creation, then today we would be drowning in jobs.  And yet unemployment and under-employment is at record highs.

Another reason this idea is so wrong-headed is that there can never be enough superrich Americans to power a great economy. The annual earnings of people like me are hundreds, if not thousands, of times greater than those of the median American, but we don’t buy hundreds or thousands of times more stuff. My family owns three cars, not 3,000. I buy a few pairs of pants and a few shirts a year, just like most American men. Like everyone else, we go out to eat with friends and family only occasionally.

I can’t buy enough of anything to make up for the fact that millions of unemployed and underemployed Americans can’t buy any new clothes or cars or enjoy any meals out. Or to make up for the decreasing consumption of the vast majority of American families that are barely squeaking by, buried by spiraling costs and trapped by stagnant or declining wages.  
Here’s an incredible fact.  If the typical American family still got today the same share of income they earned in 1980, they would earn about 25% more and have an astounding $13,000 more a year. Where would the economy be if that were the case?

Significant privileges have come to capitalists like me for being perceived as “job creators” at the center of the economic universe, and the language and metaphors we use to defend the fairness of the current social and economic arrangements is telling. For instance, it is a small step from “job creator” to “The Creator”. We did not accidentally choose this language. It is only honest to admit that calling oneself a “job creator” is both an assertion about how economics works and the a claim on status and privileges. 

The extraordinary differential between a 15% tax rate on capital gains, dividends, and carried interest for capitalists, and the 35% top marginal rate on work for ordinary Americans is a privilege that is hard to justify without just a touch of deification 

We’ve had it backward for the last 30 years. Rich businesspeople like me don’t create jobs. Rather they are a consequence of an eco-systemic  feedback loop animated by middle-class consumers, and when they thrive, businesses grow and hire, and owners profit. That’s why taxing the rich to pay for investments that benefit all is a great deal for both the middle class and the rich.

So here’s an idea worth spreading.  

In a capitalist economy, the true job creators are consumers, the middle class.  And taxing the rich to make investments that grow the middle class, is the single smartest thing we can do for the middle class, the poor and the rich.

Thank You.”
- Nick Hanauer
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25. Portfolio!
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24. Basketball and Diversity

Nike and Pigalle really nailed this one. Growing up, my parents stressed that playing sports was a great way to meet people and increase diversity in my life. I can say with full honesty that I would be a completely different person if I had not played for the Bay Area basketball team outside of my town, which put me in contact with a completely unique group of friends, all from different backgrounds. Nike France and Pigalle set out to capture the background of Goutte d’Or Basket Bali, a team from one of the most diverse ethnicity neighborhoods in Paris. Not only do they capture that, but they develop an emotional connection through various shots and subject matter. A sports based commercial, they do not confine themselves by focusing only on basketball, but instead capture the feeling of the people and their culture. Continued success and consistency from Nike…

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23. L‘Odyssée de Cartier

This is definitely up there as my favorite ad I’ve seen this year. Celebrating the history of the company, Cartier set forth to exemplify the elegance, beauty and style that they stand by in the form of a short commercial film. We need more advertisements like this, because they captured the brand in way rarely seen. Two thumbs up to Cartier for this one.

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Zoom 22. The Rise of Interest Based Social Media
Recently, I’ve been working on a project with a group of my friends that has required a lot of research into the newer realms of social media. One of the most interesting is Pinterest, which gained a cult like following and has now expanded into one of the larger websites around. They brought to the table one of the purest forms of interest based social media, and one of their greatest strengths is the platform with which users interact. The infographic above gives some awesome insight into what makes Pinterest so good.

22. The Rise of Interest Based Social Media

Recently, I’ve been working on a project with a group of my friends that has required a lot of research into the newer realms of social media. One of the most interesting is Pinterest, which gained a cult like following and has now expanded into one of the larger websites around. They brought to the table one of the purest forms of interest based social media, and one of their greatest strengths is the platform with which users interact. The infographic above gives some awesome insight into what makes Pinterest so good.

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21. When Hong Kong is a Woman…

In a recent campaign launched by Louis Vuitton, the team took to capturing the essence of cities throughout the world. They chose to utilize gender as a lens, and for Hong Kong depict her as a woman through a series of female characters. While this ad was well shot, and definitely conveyed their message, I felt that the dialogue was drawn out, and took away from the advertisement. The term less is more could not ring truer, and I felt that if LV had focused on simplicity and elegance for the dialogue, they would have been much more successful.

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Zoom 20. Every Town Should Have a Chandelier
Just look at how much this installation changes the dynamic of the town! It’s sad to think about how quickly something like this would probably be destroyed or damaged, though. Stuff like this shows just how much abstract thinking can effect an area. 

20. Every Town Should Have a Chandelier

Just look at how much this installation changes the dynamic of the town! It’s sad to think about how quickly something like this would probably be destroyed or damaged, though. Stuff like this shows just how much abstract thinking can effect an area. 

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19. Pet Photography

If you’re gonna do something, why not give it your all? That’s exactly what I thought as I looked at this set from “pet photographer” Seth Casteel. Even when it’s something as carefree as photographing pets, this set made me think about the fact that greatness can be achieved anywhere, and that execution is essential for success regardless of what line of work you are in.

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18. Crop Circles?

Just one Sonja Hinrichsen and five volunteers. Unreal. 

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17. The World’s Largest Rope Swing

An advertisement needs to be filmed here. No clue what it will be for or how it will be executed, but stuff like this inspires, and needs to be seen. On a side note, the world would be a better place if the audio was never heard again.

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