“It is astounding how significantly one idea can shape a society and its policies.
“It is astounding how significantly one idea can shape a society and its policies.
24. Basketball and Diversity
Nike and Pigalle really nailed this one. Growing up, my parents stressed that playing sports was a great way to meet people and increase diversity in my life. I can say with full honesty that I would be a completely different person if I had not played for the Bay Area basketball team outside of my town, which put me in contact with a completely unique group of friends, all from different backgrounds. Nike France and Pigalle set out to capture the background of Goutte d’Or Basket Bali, a team from one of the most diverse ethnicity neighborhoods in Paris. Not only do they capture that, but they develop an emotional connection through various shots and subject matter. A sports based commercial, they do not confine themselves by focusing only on basketball, but instead capture the feeling of the people and their culture. Continued success and consistency from Nike…
23. L‘Odyssée de Cartier
This is definitely up there as my favorite ad I’ve seen this year. Celebrating the history of the company, Cartier set forth to exemplify the elegance, beauty and style that they stand by in the form of a short commercial film. We need more advertisements like this, because they captured the brand in way rarely seen. Two thumbs up to Cartier for this one.
22. The Rise of Interest Based Social Media
Recently, I’ve been working on a project with a group of my friends that has required a lot of research into the newer realms of social media. One of the most interesting is Pinterest, which gained a cult like following and has now expanded into one of the larger websites around. They brought to the table one of the purest forms of interest based social media, and one of their greatest strengths is the platform with which users interact. The infographic above gives some awesome insight into what makes Pinterest so good.
21. When Hong Kong is a Woman…
In a recent campaign launched by Louis Vuitton, the team took to capturing the essence of cities throughout the world. They chose to utilize gender as a lens, and for Hong Kong depict her as a woman through a series of female characters. While this ad was well shot, and definitely conveyed their message, I felt that the dialogue was drawn out, and took away from the advertisement. The term less is more could not ring truer, and I felt that if LV had focused on simplicity and elegance for the dialogue, they would have been much more successful.
20. Every Town Should Have a Chandelier
Just look at how much this installation changes the dynamic of the town! It’s sad to think about how quickly something like this would probably be destroyed or damaged, though. Stuff like this shows just how much abstract thinking can effect an area.
19. Pet Photography
If you’re gonna do something, why not give it your all? That’s exactly what I thought as I looked at this set from “pet photographer” Seth Casteel. Even when it’s something as carefree as photographing pets, this set made me think about the fact that greatness can be achieved anywhere, and that execution is essential for success regardless of what line of work you are in.
17. The World’s Largest Rope Swing
An advertisement needs to be filmed here. No clue what it will be for or how it will be executed, but stuff like this inspires, and needs to be seen. On a side note, the world would be a better place if the audio was never heard again.